Steffie Kim, Ph.D.

Data Analytics & Research @ Insomniac Games (Sony PlayStation Studios)

My passion lies in understanding how and why people engage with technology, media, and entertainment, and the reciprocal impact these have on individuals. Through research and data analysis, I work towards creating outcomes that make a positive impact on users and society.

Portfolio → Publications → Talks →



Summary

  • As a Data Analyst at Insomniac Games, I analyze user behavior for Marvel's Spider-Man franchise, improve data accuracy, and provide key game development insights through data analysis and dashboard visualizations.
  • As a PhD Researcher at USC, I conducted large-scale user surveys and data analysis for mobile games and VR environments.
  • As a UX Researcher at Hack for LA, I optimized website language and UI design through A/B testing and user interviews.
  • As a NASA intern, I enhanced user engagement in scientific communities through user interviews and targeted content creation.
  • I hold a Ph.D. in Communication with a focus on Media Psychology and an M.A. in Communication, both from the University of Southern California. I obtained an M.A. in Communication and a B.A. in Linguistics from Seoul National University.

    • Key Skills