Steffie Kim, Ph.D.

Research Analyst @ Insomniac Games (Sony PlayStation Studios)

I provide business insights for decision-making based on the analysis of user behavior and product performance. My passion lies in understanding how and why people engage with technology, media, and entertainment, and the impact these have on individuals. Through research and data analysis, I aim to create outcomes that positively impact users and society.

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Summary

  • As a Research Analyst at Insomniac Games, I analyze user behavior for Marvel's Spider-Man franchise and Wolverine, and provide key game development insights through playtesting, telemetry data analysis and dashboard visualizations.
  • As a PhD Researcher at USC, I conducted in-depth interviews, large-scale user surveys, online experiments and data analysis for mobile games and VR worlds.
  • As a UX Researcher at Hack for LA, I optimized website language and UI design through A/B testing and user interviews.
  • As a NASA intern, I enhanced user engagement in scientific communities through user interviews and targeted content creation.
  • I hold a Ph.D. in Communication with a focus on Media Psychology and an M.A. in Communication, both from the University of Southern California. I obtained an M.A. in Communication and a B.A. in Linguistics from Seoul National University.

    • Key Skills